These are the components of a successful lead generation system. Build your own for the best results.
If you’re using mass providers like Zillow and Realtor.com to provide real estate leads to grow your business, it’s time to reconsider your approach.
Real estate agents who are successful know that it’s impossible to expect high-quality leads from systems that can easily be acquired by other agents in the industry. Sites like Zillow even have agents who work directly for them, creating a conflict of interest. This makes it difficult for agents to make money from leads found through these sites.
Here are the reasons you shouldn’t rely on Zillow (and other similar sites) to generate leads, and how to create a lead generation system that works.
Why Lead Generation Systems Are Important for Real Estate Agents
Ideally, you’d be able to get all the business you need through referrals and networking. The problem is, your competition is also looking for business through these channels.To grow your business, you need to expand your search for clients.
A lead generation system that is effective will help you target the right client by determining their location, interests, income, and other information that will help you market to them. This method of generating leads helps you increase organic clients and spread the word about what your business does.
Why Mass Lead Gen Services are Not the Best Option
Although you might get leads from sites like Redfin and Zillow that offer mass lead generation, they are unlikely to be the best quality. The system doesn’t cater to your business. Instead, the leads you receive are mostly based on your geographic location and will not connect you with potential buyers or sellers who would be your ideal clients.
With a large lead gen system, you have no control over its operation. You can’t change their strategies if they don’t work for you, and you’re not allowed to make any decisions about how your leads are generated. You will most likely be wasting your money if you spend it on these lead-generating sites.
The components of an effective lead generation system
You now know why mass lead generation sites aren’t the best. Now you should learn more about how a lead gen system works. RE Digital has developed its system over time based on the needs and interests of real estate agents. It includes:
- A dedicated success team
Instead of spending money on a faceless company like Zillow or paying for a marketing team, your marketing dollars will get you dedicated marketing professionals who are committed to your success. You can reach one of our team members for help if you have any questions or would like to make changes in the system.
- Facebook and Instagram ads
Prospective home-buyers find homes they like online first. Our system allows you to target your ideal clients with Facebook and Instagram ads. We’ll help you reach your ideal clients where they are.
- Monthly reports
Tracking is a key component of any lead generation system. Our monthly reports will show you the progress of your campaign and allow our team to adjust and repeat the most successful ads.
- Landing pages
Landing pages are websites that have a single purpose. For example: to promote a listing. We design landing pages that are simple to use and have a strong call-to-action so that you can capture leads and continue marketing to them.
- Forms for lead capture
Without their contact information, you can’t market directly to prospects. To help you build a list of prospects, we create lead capture forms for your website.
- Retargeting
Your ad will follow potential clients once they visit your landing page. This will remind them about the house that they saw or prompt them to contact you when they are ready to sell.
- Geo-targeting ads.
These ads use location data in order to reach your ideal client and offer content that is relevant to their current location and perceived behavior. These ads are very effective in influencing prospects to take the next steps in the selling or buying process.
- Google Adwords
Our system guarantees that your name is found as one of the top Google search results when your ideal client searches for a house or a real estate agent.
- Lead nurture funnels.
Our system will help you build and strengthen relationships with your ideal clients at every stage of the sales process, from the initial contact to the closing transaction.
RE Digital offers a lead management system that allows you to control your leads. You can make changes as necessary, test new messaging and control the cost of each lead. Rather than just giving you names and contact information for people who might be interested in selling or buying real estate, our system produces high-quality leads that fit your target demographic.
Do you want to increase your real estate sales with a high-quality, lead generation system? Experts at RE Digital can help you create your own lead generation system that will set you apart from your competition and improve your business.
